New Brand, New Opportunities

erable°
4 min readMar 16, 2023

🤝 Hello and welcome here

Thanks for tuning in to this quick announcement. We’ve got a lot of exciting news to share with you.

In 2022, we laid the foundations of our ambition and clarified our product vision, which includes:

➡️ Traction from over 150 impact startups and scale-ups

➡️ Developing and nurturing a community of 10,000 individuals motivated by a better future

➡️ Dedicating our work to two impact projects to experiment with our launchpad both on Cardano and Polygon blockchains

➡️ Selling out the 1st NFT collection with a direct environmental impact in just 6 hours

➡️ Laboring on tomorrow’s impact investing models with companies like Yunus Social Business, Time for the Planet and Seedstars

In our December Quarter Update, we mentioned that 2023 will be the year of confirmation. Sounds exciting, right?

To do so, we have been dedicating a lot of our recent efforts towards the development of an all-in-one product. This product includes a launchpad that not only accelerates circular economy products but also features a dedicated impact NFT marketplace.

To ensure the success of this launch and generate value beyond a closed ecosystem, it is important for us to attract a growing community and be accessible to anyone.

🔓 Accessibility over chain-dependence

Since the creation of our whitepaper, our main focus has always been on creating a positive impact. Regardless of the chain, the technology must serve this purpose. It’s time to make it tangible.

Cardano is a dynamic and vibrant community that shares many of our values, and we plan to maintain close connections. We are currently discussing exciting projects with the Foundation and other key players and look forward to sharing them with you.

As we strive to achieve our ambition of accelerating circular economy products and nurturing a community of individuals motivated by a better future, we acknowledge significant difficulties in developing our products on Cardano, at the same time as there is a need to accelerate our delivery and increase the value generated for both impact initiatives and our community.

In light of this, we have decided to join the Ethereum ecosystem, where we have more advanced skills and which boasts a larger accessibility, user base, and liquidity.

Among other things, it means we have two significant changes coming up soon 🎉⬇️

👀 The two major things you need to know

⒈ We’ll expand our reach to Polygon

As foreshadowed by the Revolte sale, we have begun to build on Polygon, an EVM-compatible dynamic blockchain ecosystem!

So, what is Polygon? It’s an Ethereum Layer 2 scaling solution… Or for the newcomers here, a technology that allows for super fast and inexpensive transactions on the Ethereum network. As a result, it is quickly becoming an infrastructure of choice for high-impact projects like ours.

We’re thrilled to announce that Polygon will become a strategic ecosystem for our delivery roadmap in the coming months. The Pyxo sale in April will happen there, our platform will be deployed there as well, and in time, the transition toward Polygon will come along with a new token, with enhanced tokenomics and a DAO associated.

⒉ A new brand for a broader audience

As we move to Polygon, one of the first questions you might have is, “Are you still Carda…shift so?” … and it’s a fair matter 😉

Today, our name needs to make more sense, especially as we expand on Polygon. So… drumroll🥁…. we’re so excited to share that we’re transforming into a new brand that can speak to a broader audience and better represents who we are.

More specifically, we’ve realized that our web2.5 communication strategy has been slowing us down, making it hard for our message to be heard. We want to offer a coherent and adapted narrative to each of our audiences.

  • On the one hand, our new name and brand narrative will focus on attracting a web2 and impact-oriented audience, including project leaders and potential investors.
  • On the other hand, for the web3 front, we want to delve deeper into the unique capabilities of this community and create a visionary value proposition together on Real-World Assets tokenization models.

Thanks for being part of our journey. We can’t wait to share more exciting updates with you soon!

We’d love to stay connected with you, so please keep in touch! And if you have any constructive feedback to share, we’re all ears. We’re constantly striving to improve, and your input can help us get there.

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erable°

erable° is a unique investment platform for funding the ecological transition, making investing in this transition accessible to retail investors.